Unleashing the Power of 'Why' –Farquharson/Tedesco
• Internal messaging—Drive home your "why, how and what" with employees. Create a simple, one-page document—if your "why, how and what" can't fit on one page, that's a problem. Distribute this document to employees.
We'll leave you with our own "why" statement. Why do we write this column every month? Because we care deeply about helping printers sell more in a fiercely challenging and competitive era for our industry. Now that should keep you coming back every month!
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
