Unleashing the Power of 'Why' –Farquharson/Tedesco
STEP 1—Lead with Why—Everything Apple does is done to challenge the status quo.
STEP 2—Explain How—Apple makes products that are beautifully designed, simple to use and user-friendly.
STEP 3—Close with the What—Apple just happens to make computers. Want to buy one?
Doesn't this bring a tear to your eye? It does to us, a pair of grizzled printing industry authors. Apple creates market differentiation, influences public perception and helps ensure that every Apple product, every Apple store and every Apple marketing campaign are all working towards one memorable, admirable goal: thinking differently. It's so simple! And compelling!
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
