Unleashing the Power of 'Why' –Farquharson/Tedesco
People Don't Buy What You Do—They Buy "Why" You Do It. Your customers buy a heck of a lot more than ink on paper. They buy a good night's sleep, a solution to their problems and the security of working with your brand. These things have little to do with your "what," but chances are they're tied closely to your "why."
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
