Unleashing the Power of 'Why' –Farquharson/Tedesco
"Why" Promotes Messaging Consistency and Simplicity. Distill your company's reason for being into a "why" statement. This makes it easy for all employees to stay on the same page.
It's easier for you to explain your business in terms of "why." "Why" is also easier for customers to understand. Take "we make your life easier—every day"—just one possible "why" statement for a printer. Isn't that easy as pie to understand? Isn't it obvious to your customers why they should care?
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
