Unlock W2P with Online Design Tools

• Document-focused: tools that enable end-users to create and personalize single or multi-page jobs for digital or physical output.
• Promotional-focused: tools for creating content to be printed on promotional items, such as apparel and novelty items.
• Packaging-focused: tools for creating or customizing labels, folding cartons, flexible packaging, or corrugated products—where 3D visualization is critical.

Knowing the types of customers you are targeting, along with the types of products to offer, will allow you to compare solutions. From there, formulate a plan for educating and onboarding your customers to use the new online design capabilities before engaging the software vendor further. After all, the best technology is wasted if customers fail to embrace it. Creating a thorough go-to-market strategy is where you should spend your “design time” so you can unlock web-to-print for your customers.