Web-to-print: Unlocking the W2P Potential

“The 1to1 platform gave us an easy, quick way to develop multichannel marketing campaigns that have a professional look, and are within clients’ budgets and timeframe,” notes Michael Jais, a partner at Graphics Plus. “It’s very easy to create a direct mail program or brochure with a consistent-looking brand. It puts together a lot of the solutions that we need in order to get a program out. I can find a list to help clients target markets. And I like that the list can be the same one that I use for mailing, as well as for e-mailing.