Web-to-print: Unlocking the W2P Potential

“We were looking for a better alternative with a broader range of capabilities—where we could add modules to it as we needed them,” Rothschild explains. “So far, we’ve done well with the basic structure of OPS and that’s been sufficient for us.”

According to Rothschild, his set of franchises has about 100 customer-facing Websites. One of the more robust sites that his company has developed through OPS is a W2P portal designed for—coincidentally enough—a franchisor in the high-end executive office business. The client wanted certain information available to some members, but gated from others, lending to a lot of variability. Franchisee payments are made through the site, and Rothschild considers it the most well-rounded site.