Web-to-print: Unlocking the W2P Potential

Rothschild attended a meeting of his customer’s franchisees in Las Vegas to educate them on getting the most out of the Web portal. One of the keys in getting maximum usage out of the site was keeping it simple for the end users to use. Under-utilized W2P sites can be a fact of life, but Rothschild points out that there’s marketing value in sites when a printer can produce them quickly and cost-effectively.