Web-to-print: Unlocking the W2P Potential

Not all W2P systems are created equal. It is important to have flexibility in the appearance of the Web pages for product categories and the products themselves, notes Bruce Shulman, president of Paducah Printing of Paducah, KY. According to Shulman, different W2P products seem to have varying degrees of customization of appearance available, and it’s important for the buyer to be able to visually recognize the intended purchase. It is particularly true, he says, when presenting a product that offers personalization.