Web-to-print: Unlocking the W2P Potential

Additionally, Shulman sees mobile-enabled capabilities as a must for any W2P system. Ideally, a client should be able to order customizable products such as business cards or realtor signs while taking a coffee break between sales calls, he says.

Paducah has been utilizing Agfa’s StoreFront solution for 18 months, and Shulman is a big fan of the fact that it instantly displays updated pricing whenever a user changes specifications, and that users can see alternative quantity costs without entering new criteria.