Web-to-print: Unlocking the W2P Potential

“We’ve invested a lot of time, money and resources into the security side of the business. We’re handling sensitive data for financial and health care institutions. It’s important to make sure we have (the security aspect) locked down, and we’re able to manage that internally.”

The wonderful collision of W2P and marketing had its genesis at Ditto several years ago when it partnered with an agency to create and print more than 6.5 million coupons (550,000 books) for a local gas retailer’s fundraising campaign that was offered to community organizations. Ditto’s XMPie workflow enabled coupon books that were personalized, numbered and barcoded for tracking.