Web-to-print: Unlocking the W2P Potential

“They’re a great brand with great curb appeal, so I called on them. It took me a couple of months to get to the right person,” Shriber says. “I met the rep at an airport hotel and proposed a totally turnkey Website that we would create for no charge.”

Shriber sold the concept of selling discount books to organizations for $6, to be resold for $10, and made sure the books had $30 worth of free or buy one, get one (BOGO) offers. Ditto also controlled all of the collateral that was placed in the stores for the marketing campaign.