Print Markets Update — Where Print’s Hot, And Not
Technologies: The Technologies sectors (-6 percent) collectively buy one-tenth of all print, with one-third on the West Coast. Computer Software (-7 percent) and Telecom Equipment/Services (-17 percent), with $9.8 billion and $8.3 billion in buys, respectively, have migrated to their own virtual media.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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