Print Markets Update — Where Print’s Hot, And Not
Soon-to-go are outdoor/POP and direct mail, and soon-to-be-gone are software packaging and directories. The only positives are Consumer Electronics (+13 percent), where hot-selling wireless digital devices and the onset of high-definition video will download more than $5 billion to print by year’s end.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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