Print Markets Update — Where Print’s Hot, And Not
Society: Least hot are the categories within Society (-2 percent). At less than one-thirteenth of total print, the largest buyers at $7.1 billion—but in alarming decline—are in Security/Protection (-4 percent). Data/document integrity and security are up, but radio frequency identification (RFID), last year’s darling of print, is giving way to nanotech and biometric recognition systems that have huge deposition potentials for modified presses. Smart labels and intelli-protective packaging are also on the horizon.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
