Print Markets Update — Where Print’s Hot, And Not
At $3.1 billion in print procurement is Government/Federal and State (+5 percent). For sales/advertising printers, this bid-and-bleed chase should not be part of one’s marketing program. The other two societal sectors, Higher Education and Religion/Charity, are worse at negative growth. The less than $6 billion in buys are non-profit.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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