Print Markets Update — Where Print’s Hot, And Not
Discretionary: The hottest Discretionary category is Travel/Hospitality (+27 percent), reflecting the biggest increase in printing, as the cheap dollar draws record numbers of foreigners to the country and keeps Americans at home. Nearly 1 percent of the $762 billion in travel/hospitality revenues will go toward buying print. Personal Care (+12 percent) is grooming for $346 billion, with 1.8 percent to print, principally in packaging, publication advertising, inserts and POP.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
