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Along with Entertainment and Gambling/Wagering (each +9 percent), Leisure Activity (+5 percent) and Fashion (+1 percent), these discretionary units should account for nearly one-fifth of all printing.
A record number of blockbuster films, a proliferation of casinos, and more horticulture and hobbies with an aging population, are the principal movers. Down-dressing is hurting specialty retailers where same-store sales are in threads.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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