Print Markets Update — Where Print’s Hot, And Not
Publishing/Non-Newspaper and Financials: The largest two demand sectors continue to be Publishing/Non-Newspaper (+11 percent) and Financials (+5 percent), each with more than $15.6 billion or nearly one-eighth of total printing.
Book Manufacturing (+14 percent) leads the way, but may be challenged with fewer best-sellers and impending declines in juvenile and educational/professional publishing next year. Greeting Cards and Gift-Wrapping (+6 percent) are a pleasant surprise, but Periodicals (-3 percent) will soon be in freefall.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
