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Publishing is cyclical, traditionally, so a slower rate of growth portends heatset web pressroom shutdowns at year’s end. The excess capacity resulting from double-wide cylinder presses and faster makereadies is irreversible, and postage/distribution cost increases are nails in the coffin of long-run printing.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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