Print Markets Update — Where Print’s Hot, And Not
Investment Brokerage (+10 percent) and Banking/Insurance (+2 percent) are in contra-position. The former will increasingly benefit (and use more print) because of the return of overseas investment and the falling dollar, while the latter is consolidating and slowing print spends. The top 40 banks/insurance companies buy nearly two-thirds of category print and will level in 2008, as a business-lending bubble bursts. Concentrate on consumer credit providers and securities brokerage and mutual funds firms for new direct mail, digital personalized and POP sales.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
