Print Markets Update — Where Print’s Hot, And Not
Health/Medical: Health/Medical (+6 percent) is leveling at one-tenth of all print, half the $21.2 billion print spend along the East Coast. Pharmaceuticals and Wellness (+7 percent) will inject $8.3 billion in ink, followed by Health Insurance/Third-Party Administration (+19 percent) with $5 billion. Medical Products (-6 percent), Hospitals (0 percent) and Biotechnology (-14 percent) are painfully withdrawing from our medium, and all others, as Congress considers universal coverage and price controls.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
