UPFRONT

Magazine Ad Revenues Rising

NEW YORK—Magazine "rate card reported" advertising revenue for October increased 3.5 percent over the same month in 2004, according to the Publishers Information Bureau (PIB), though ad pages were down 2.1 percent for the same period. Year-to-date PIB revenue closed at $18.5 billion, an increase of 7.2 percent from the same period in 2004. Of the markets that saw the greatest improvements, finance topped out with a 22.7 percent increase in ad pages.