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Valassis Buys Mail Business

ST. PETERSBURG, FL—Valassis Communications has acquired Catalina Marketing Direct Marketing Services, the direct mail segment of Catalina Marketing. Terms of the all-cash deal were not revealed. Valassis will retain all Catalina direct mail employees. The deal is in line with Catalina's strategy of focusing on proprietary applications delivered at the point of sale and enhances Valassis' existing one-to-one direct mail business.