UPFRONT

Royal Buys Second iGen3 Press

ROCHESTER, NY—Royal Impressions has increased its color printing revenue by 15 percent during the past 12 months by using Xerox's DocuColor iGen3 digital production press. The printer's success spurred a decision to add a second DocuColor iGen3 to meet the growing demand for personalized, one-to-one marketing documents. One of the first customers to both test and purchase a DocuColor iGen3, Royal Impressions expects that the two iGen3s will increase its color output from 500,000 pages per month to more than 2 million within the next 12 months.