UPFRONT

Donnelley Streamlines Workflow

CHICAGO—RR Donnelley is now offering a fully integrated, platform-wide digital workflow and standardized file format (PDF/X-1a) to magazine publishers and catalogers that utilize the offset process. The solution provides offset customers with an opportunity to create a complete print production and advertising management workflow based on industry standard technology. Customers are able to transmit files for print to a central site, then view, proof and approve print-ready files online. In addition, Donnelley has integrated an ad management tool for publishers called AdSpring.