UPFRONT

Vertis Consolidates Wide Format

BALTIMORE—Vertis has integrated its West Coast large format and East Coast outdoor advertising production capabilities to increase responsiveness to client needs. MasterVu, a provider of billboards and outdoor advertising products in New York, will combine its capabilities with Vertis' Irvine, CA, facility, which delivers high quality large and grand format products such as trade show graphics. The consolidated production capabilities will allow Vertis to provide large and grand format services coast-to-coast.