UPFRONT

Printer Signs Strategic Alliance

TORONTO—Embassy Graphics has formalized a strategic alliance with Hong Kong-based Midas Printing's book division. The alliance is aimed at providing unique benefits to North American customers requiring overseas book printing. As part of the agreement, Embassy Graphics has become the exclusive sales and service agent for Midas Printing throughout the United States and Canada. In addition, Embassy Graphics will perform all of the digital prepress services in North America, transmitting approved computer-to-plate files and digital press proofs to Midas printing plants in Asia.