UPFRONT

Flyer Deal for Transcontinental
MONTREAL—Transcontinental Inc. has inked a five-year, (C)$350 million contract to print flyers for retailer Hudson’s Bay Company’s various stores, including Zellers, The Bay, Home Outfitters and its loyalty programs. The pact includes use of Transcontinental’s value-added product and service offering that supports its flyer printing capabilities, including catalog printing and flyer distribution.