U.S. Coupon Market Posts Record-breaking Distribution and Redemption Numbers

"With interest in coupons by consumers at an all-time high and lasting savings habits being formed, we expect that coupons will continue to be an important tool marketers will use to reach and motivate consumers in 2010 and beyond," said Suzie Brown, Valassis Chief Marketing Officer. "Through our consumer brand, RedPlum, we deliver savings and deals to over 100 million shoppers a week."