U.S. Coupon Market Posts Record-breaking Distribution and Redemption Numbers

Personal economic situations are causing consumers to make changes in savings and lifestyle habits. Over 30% of respondents to a 2009 NCH Consumer Survey indicated they are now more careful about remembering to bring their coupons to the store, with 74% stating they would maintain this new habit. Twenty-five percent of respondents also said they are now clipping more coupons than in the past.