Users Groups — Peert-to-Peer Networking

The now-EFI Connect user conference, with registrations running more than 1,000 strong, obviously is a key component of that company’s relationship with customers. However, there are also individual user groups for its specific products.

The annual Connect meeting offers customers an array of educational sessions, opportunities to meet with product experts, hands-on experience with products in a computer lab and insights from company executives. The range of topics discussed was expanded to include digital printing (including variable data) and proofing following EFI’s acquisition of Printcafe in 2003, and super-wide digital printing is now being added as a result of the company acquiring Vutek. In addition, the exhibitors area is open to other vendors.