USPS Eases Simplified Addressing

Simplified addressing enables business mailers to use mail delivery route information, instead of names and exact addresses, to reach target customer groups in specific areas, according to the USPS. It has long been an accepted addressing option on rural routes and for government mailings.

Effective Jan. 2, 2011, simplified addressing was expanded for use on saturation flat-size mailpieces and irregular parcels delivered on city routes. Saturation mail is defined as mail delivered to every address within a geographic area, and flat-size mail includes large envelopes and flyers often used for advertising. Irregular parcels, such as rolls and tubes, are parcels that cannot be processed on automated equipment because of their unique shape.