USPS Formally Announces QR Code Discount, Touts Savings from Contract

WASHINGTON, DC—May 23, 2011 —To help propel the mailing industry into the age of mobile interactivity, the U.S. Postal Service announced a promotion designed to help direct mailers enter the age of interactive mail with Quick Response (QR) barcodes.

During July and August, the Postal Service will offer a Mobile Barcode Promotion that rewards mailers launching campaigns incorporating two-dimensional, smartphone-friendly barcodes with an upfront 3 percent postage discount on qualifying Standard and First-Class Mail letters, flats or cards.