USPS Formally Announces QR Code Discount, Touts Savings from Contract

Customers receiving these special mailpieces will be able to use smartphones to scan QR codes to obtain more information or qualify for additional offers posted on mobile-enabled websites.

“This promotion is another step in our long-term strategy to ensure mail remains relevant as a key element in the overall advertising mix for an increasingly interactive marketplace,” said Tom Foti, manager, Marketing Mail. “By creating a promotion for placing mobile barcodes on mailpieces, we’re providing marketers with a compelling way to reach an Internet-savvy customer base.”