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Bills and statements delivered via First-Class Mail are opened more than 95 percent of the time and, on average, the receiver spends two to three minutes with each piece. “This makes transaction mail a highly effective medium for target marketing,” said Reblin.
An integral part of the overall commitment from the Postal Service to add value to the mail, 2nd Ounce Free is not a limited time promotion, but a new price for First-Class Mail presort, automation letters. It does not apply to single-piece letters mailed by consumers.
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