Mailing & Fulfillment — ‘Move Update’ Moves Forward

Unnoticed by most is an approaching issue that will have a much greater impact on the direct mail industry than either rate increase or the IMB.

USPS requirements for Move Updating of address lists for First Class Mail claiming presort rates will be expanded to include Standard Mail effective November 23, 2008. Also, the Postal Service is increasing the minimum frequency of Move Update processing from 185 calendar days to 95 days prior to the date of mailing.