List Hygiene — ABCs of Improving Address Quality

The USPS has just released a simplified version that makes use of the new Intelligent Mail Barcode, called OneCode ACS. It provides a very inexpensive and manageable way to get address correction data.

Ultimately, you need to decide just how involved you want to get in your customers’ mailing lists. You can serve your own interests, as well as theirs, by knowing all of the tools that are at your disposal. PI