UV Printing — Seeing the (UV) Light

by chris Bauer

Managing Editor

Many printers report seeing the demand for UV offset printing continue to rise—a bright light in a sometimes gloomy commercial printing landscape. One reason given by printers for this trend is the growing desire of print buyers and designers to create high-end consumer packaging, displays and marketing materials. This change in marketing approach by print buyers has had an effect on printed materials, causing a need to provide high-quality results.