UV Printing — Seeing the (UV) Light

"Many of our traditional printing customers have expanded their marketing strategy now to include more projects printed UV," reports McLaughlin. "This, combined with first-time customers we are seeing each month, makes us very excited about the future of UV at Challenge Printing."

Jay Zawerschnik, vice president of operations at Color Ink, sees things the same way. "The UV market is a growth market," Zawerschnik concludes. "All major ink and coating manufacturers are continuing to develop new and better products. The press manufacturers are focusing on this growth to improve their business. Based on the ink vendors and the press manufacturers continuing to develop better products for the industry, this market will continually grow."