UV Printing — Seeing the (UV) Light

The POP/POS area has a higher demand to print on plastics, and Color Ink made this an area of focus. And UV coating opened different markets that traditional printing wasn't capable of handling. Today, about 50 percent of the company's work is done using the UV process.

A Tough Transition

However, the transition to UV printing was not an easy one, recalls Tom Murel, executive vice president of Color Ink. "This has been a four-year learning curve for manufacturers, as well as printers," assesses Murel.