UV Printing — Seeing the (UV) Light

Another printer that felt the future of commercial printing work leveling off is Challenge Printing in Eden Prairie, MN. Five years ago the company was looking for a new market segment that would help it diversify and become a more valuable supplier to its customers. UV printing fit that criteria.

"Companies are always looking to differentiate themselves, especially in the retail area," explains Mike McLaughlin, Challenge's director of production. "The greater variety of substrates and effects that can be run on UV equipment is appealing to savvy print buyers and marketers."