UV Printing — Seeing the (UV) Light

"As with any new equipment or technology, there is a learning curve," McLaughlin admits. "We have both management and operators on staff that had previous UV printing experience, and we also hired other experienced operators as the business expanded."

Challenge runs a variety of plastic substrates used as signage in back-lit menu boards. It also produces a large volume of static cling, diecut danglers and lenticular work for use in POP applications. Another growing area of Challenge's UV business is in the gift card/direct mail market, McLaughlin reveals.