Special Coatings/Enhancements: Value-Added Touch of Class

It took three years of monitoring customer habits before Packaging Graphics made the leap and ordered the Roland 700 Ultima. While the printer was being asked to use more and more foil, the firm wanted to take the environmentally responsible route.

"This process with in-line foiler allows us to take the metallized backer off and provide a sustainable solution to foil stamping," Iannuccillo says. "It can be recycled. The two different coatings allowed us to not have to run one item; we can do combo runs—cards, cartons, inserts—on a sheet to maximize utilization and minimize makereadies, no matter how quick they are. Essentially, (manroland) developed it to be quicker, more effective, efficient and still allow options, more than they had before."