Special Coatings/Enhancements: Value-Added Touch of Class

"Take the jewelry market for example," he adds. "The shine, gloss and texture of a real piece of jewelry is captivating. So, capturing or replicating that experience and turning it into successful marketing materials is imperative. Imagine looking at a diamond ring in a direct mail piece; now imagine being able to feel the actual texture of that ring—all of the bevels, curves and surfaces of the actual product there for you to touch. It immediately ignites a stronger emotional connection through your senses."