Special Coatings/Enhancements: Value-Added Touch of Class

Another strong tactile experience for the consumer meshes well with the beverage market, he adds. Certain elements of touch related to a cold drink—such as ice sitting atop the can, condensation running down the side, the smooth surface of the pull tab—all can be replicated on a printed ad in a mailer or magazine, or at the point-of-purchase (POP).