Special Coatings/Enhancements: Value-Added Touch of Class

The beauty of UV and other coatings is that they allow the customers to sell the sizzle instead of the steak which, from a marketing point of view, is much easier to accomplish. Greg Iannuccillo, vice president of sales and packaging for Packaging Graphics—a member of The MATLET Group family based in Pawtucket, RI—points out that much of the UV work his firm produces is geared toward the home and personal care spaces. Colognes and cosmetic products (razors, toothpaste cartons, hair conditioners, deodorants) often go for the premium look with more sheen than a normal gloss.