UV WEB OFFSET PRESSES -- Finding the Cure

As the demand continues to increase for highly personalized pieces and towards faster turnarounds in general, the benefits that direct mail printers have long enjoyed are now being coveted by others. "Variable data personalization is much more effectively produced on a UV web press," explains Fetherman. "Because the ink is instantly cured at full quality as soon as the lamp hits it, you can add ink-jet or laser personalization immediately."