UV WEB OFFSET PRESSES -- Finding the Cure

Fetherman agrees. "As the cost of UV ink comes down, we're going to see the use of UV in many more applications. For example, the publication printing market—with its inserts, outserts and glossy covers—is an ideal candidate. Direct mail will always be strong. But the fact is, anything that you can run on a heatset web or large sheetfed perfector can be printed on a UV web press."