UV Web Printing -- Rays of Opportunity

In the direct mail market, post-processing is a critical component. UV inks dry instantly, allowing for immediate personalization via laser printers. UV also eliminates web shrinkage caused by the intense heat found in the typical heatset drying process, the result of which can affect the fit between the printed material and the personalized message. Finally, because the UV process does not remove any of the web's moisture, cracking in an off-line folding process becomes much less of an issue than with heatset work.